Web 3.0 & Ubiqutos photography


Again, I do not have the presentation to hand and so am going to work off of my notes made during the presentation.

Semantic Web

According to the W3C, “The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries” (from: https://www.w3.org/2001/sw/ )

This links to the proliferation of social media, as discussed in week 9’s reading log, as it is now faster and easier to spread images all over the world. The continuation of developing technologies leading to faster internet services will further the spreading of images online.

Artificial intelligence

This is not a full reality yet as ‘intelligent’ AI will be able to think for itself, however, this term is used here to talk again about the development of digital technologies and spreading of data.

Ubiquitous web

Ubiquitous. [adj]

1. (seemingly) present everywhere simultaneously.
2. often encountered [Latin ubique everywhere]

Oxford English Dictionary

This is the crux of internet technologies in terms of spreading data. To have data instantaneously all over the world will lead to faster spreading of one’s own ideas and receiving data from others such as popular influencers. For instance, if Kanye West sends a tweet on ‘Twitter’, all over the world his million followers can instantly read or see what he wants them to. This is a powerful tool for someone in a position such as Kanye West is, but it is also important for everyone else. If an aspiring photographer, for instance, wanted to promote her/his work they would be able to do so online through various picture and video sharing sites.

This leads on to the second section of this presentation on ‘Ubiquity in Photography’, which focus’ on artists.

Ubiquity in Photography

José Van Dijck

This section began with discussing José van Dijck’s 2013 book, ‘The Culture of Connectivity’. (This was the set reading for week 9 and thus I have discussed a lot of the ideas he goes over in this reading log post). This reading focussed on the spreading of images by celebrities and all other people and artists ability to collate these images as all are available to them. He referenced Tumblr for this example, however, nowadays there are many services that offer this same ability.

Erica Scourti

“She is interested in the patterns that structure language in the Web and their capability to influence the self-determination of the users in a complex context of an individual but networked experience.”

(From: https://vimeo.com/83768128 )

Erica Scourti is an artist that uses network, language and community to connect to people around the world in an effort to share new ideas with a wide demographic. This would not be possible without the ‘ubiquitous web’.

Martin Hand

Martin Hand has written a book called ‘Ubiquitous Photography’ as well as one on ‘Making Digital Cultures: Access, Interactivity, and Authenticity’.

As https://www.wiley.com/en-us/Ubiquitous+Photography-p-9780745647159  puts it,

“Events, activities, moments, objects, and people are ‘captured’ and distributed as images on an unprecedented scale. Many of these are shared publicly; some remain private, others become intellectual property, and some have the potential to shape global events. In this timely introduction, the ubiquity of photography is explored in relation to interdisciplinary debates about changes in the production, distribution, and consumption of images in digital culture.”

He talks about the relationship between the immediacy of taking a photo digitally and sharing it publically all over the world. He also goes on to discuss how this will and has lead to a shift in society and how ideas are spread. The ability to have a large audience all over the world see an image at once gives a person with a large following power in what they show.

Penelope Umbrico

Penelope Umbrico’s work has appeared before in José van Dijck’s 2013 book, ‘The Culture of Connectivity’.

Suns from Sunsets from Flickr, 2006 – ongoing

Suns from Sunsets from Flickr - 2006

Penelope Umbrico is an artist that uses social media and the spreading of images online in her work. She collates images that are similar in visual style.

Screen Shot 2018-04-30 at 16.51.51

This shows perhaps the human’s collective enjoyment of one thing, for example a sunset, or it shows a culture of excess, where having more of something is just better, or perhaps it shows how similar humans are in their use of modern technologies.

Joachim Schmid

Joachim Schmid is similar to Penelope Umbrico in that he uses these new technologies to collate images, however, he is very specific and does not show excess in his work. His main/most well-known works are those of splicing two portraits together to create a new person.

The effect created is one that is eerie and applies most to my own photography series. In my work, I want to layer lettering on to portraits that I have taken to add meaning. My work is similar to that of Joachim Schmid’s in this way, altering a photo to make a ‘new reality’ that falls within the ‘uncanny valley’ for people to look at.

In Conclusion

The continuous development on the web, leading to faster spreading of images, is becoming and will continue to become a major part of photography, as well as the general spreading of ideas and information. For photographers, the ability to take an image and instantly put it online for millions to see is imperative. They reach a larger audience, and this system makes it easier for the public to view a wide range of images. This encourages photographers, artists and common people to spread creativity and ideas and it is all made possible by the proliferation of online technologies and smart phones, so people can access the web from whereever they are.

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